Sony Europe recognised by the International Charter

Road to Zero, Sony’s global environmental plan focussed on achieving a zero environmental footprint by 2050, was singled out by the International Charter review team as a ‘best-in-class long term environmental strategy’ while Open Planet Ideas – a crowdsourcing scheme for using technology to meet sustainability challenges – was described as a good model for engagement on environmental issues.

The International Charter promotes best practice and policy in a range of areas for businesses worldwide. Its ‘Committed to the Environment Award’ recognises companies that have a clear commitment to understanding their environmental impact and realistic strategies for reducing it.

The company was also commended for its use of renewable energy, which accounts for 100% of the electricity used at sites with more than 100 employees, and for the redesign of its packaging and products to further reduce materials and energy consumption.

Commenting on this recognition by the International Charter, Serge Foucher, Executive Vice President, Sony Europe said: ‘Environmental sustainability is a crucial part of our ethos and activities, so naturally we are delighted to have received this prestigious award. At the same time we recognise that there is still much to do to meet our own objective of a zero environmental footprint by 2050.’